Cloud CRM means that a customer relationship management system, along with the organisation’s data, is hosted in the cloud. Users of a cloud-based CRM system access the application securely and easily over the internet via a web browser, irrespective of location or mobile device.
Cloud-based CRM solutions are accessible anywhere
Cloud CRM has effectively changed the way businesses operate. It provides information in real-time to those who need it.
As online CRM is available through a web browser it means multiple office locations, remote workers or field-based teams can easily access the CRM system on a desktop, laptop, tablet or smartphone. Customer information and associated data can be updated anywhere at any time, meaning that data is constantly visible and up to date.
CRM in the cloud is cost effective
Because CRM cloud solutions are not installed on-premises (on the organisation’s servers) they have financial benefits too. Customer data is stored in the cloud on the servers of the CRM provider, which means that small businesses do not need to invest heavily on providing its own servers.
Cloud based business applications can be implemented quickly and efficiently. There is no software to install on servers, individual computers or licensing and version updates for the IT department to worry about. Web based CRM applications are priced per user helping you to budget easily and provide the added comfort of being able to scale the number of users up or down if business requirements change.
Benefits of Web Based CRM
CRM plays an important role to improve sales team performance, help a business to enhance customer relationships and drive company performance. It helps to streamline sales processes and increase the visibility of sales pipelines and lead tracking. In addition to improving data visibility and management processes, cloud-based CRM applications offer a host of other benefits including:
- Quick and easy deployment
- Removal of CRM installation time and licensing costs
- Automated software updates
- Customisable and scalable to meet exact business requirements and processes
- Work from anywhere on any device
- Access data in a secure online environment
[Related Article: Exploring the long-term benefits of CRM integration].
For more information on how CRM software can improve your customer relationship management processes, download the brochure below, or call us on +44 (0) 330 99 88 700.
