eBay integration with Accounting and ERP systems
Many retailers used to view eBay as an eCommerce platform that is predominately used for consumer-to-consumer sales. In recent times, retailers have been looking at ways to maximise growth by widening their inventory spread across a variety of eCommerce environments. This is one of the areas where eBay has increased in popularity with a wide variety of retail professionals.
In general, eBay visitors are often searching for deals that they can’t obtain through the high-street, this has prompted retailers to attract a new audience by creating an eBay store front which, in many circumstances, offer end-of-season stock and outlet products at lower prices.
With eBay providing the ideal opportunity to attract different shoppers to the ones that visit their own websites and brick-and-mortar stores, eBay provides retailers with data enabling them to cross-reference customer information between eBay and their existing customer base. This makes eBay a viable asset to many retail professionals. However, the introduction of eBay to an eCommerce mix brings new challenges, business processes and costs. So how can retailers make the most out of their eBay investment and existing business systems?
New challenges and business processes
Providing new and existing customers with an alternative avenue to discover products brings new retail growth strategies, challenges, business processes and a rise in operational costs. Branching out by creating an eBay store front increases the pressure on administration and warehousing. Inventory levels fluctuate, orders and customer details need to be processed, product listings need to be updated and customer feedback needs to be monitored.
This takes time, is prone to errors and is an unnecessary cost. As a consequence, the growth in revenue that you have achieved through your eBay store doesn’t look so appealing. To improve profitability, business systems, applications and processes need to be reviewed.
The benefits of eBay integration
One of the biggest challenges retailers are faced with is having the ability to enable their business systems and applications to talk to each other. eBay integration provides the opportunity to remove the costs of repetitive administration, eradicate the risk of data entry errors and improve order fulfilment times. However, the difficulty is achieving eBay integration with existing eCommerce platforms and accounting systems.
Business process automation and application integration enables organisations to automate practically any number of business processes, integrate eBay with a primary shopping cart such as Magento or Shopify, as well as business systems such as an accounting/ERP or CRM system, by ‘pushing’ and ‘pulling’ data between systems. Synchronising disparate information allows the automation of repetitive administration. The commercial advantages that can be achieved include:
- Eradication of repetitive data entry
- Reduced order fulfilment times
- Ability to process a higher volume of sales without increasing company headcounts
- Reduced operational costs
- Increased visibility of business critical information
Point and Click eBay integration
The benefits of eBay integration with existing systems and applications is clear to see, but achieving integration in the first instance can remain a complex process. Realising cost effective and flexible eBay integration can be a constant headache for many IT professionals as it can be a time-consuming and costly project to tackle. There are many reasons as to why bespoke integration can become a complicated process, although these issues can be eradicated by implementing code free, drag and drop eBay integration tools.
Specialised drag and drop integration enable businesses to address project requirements quickly and cost effectively by removing the reliance on developers to manually create bespoke solutions. The benefits are:
- Protection against future upgrade paths
- Reduced bespoke development costs
- Extended capabilities of primary applications
- Flexibility to grow with changing business requirements
Bespoke software development has been a costly but necessary evil for most companies. However, the emergence of codeless business process automation and integration software such as Codeless Platforms’ BPA Platform has made eBay integration a cost effective avenue. Retailers no longer need to see system integration as a challenge – it has never been easier to get business systems to talk to each other.
For more information on how to integrate eBay with existing business systems and applications download the eBay integration brochure below or call us on +44 (0)330 998 8700.