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Salesforce Investing $4B for AI Innovation and Digital Training in the UK

271,700 new jobs and £52 billion in new business revenues expected to be created in the UK

Encouraging news for Salesforce partners and users in the UK as the CRM specialist has just announced that it is going to invest $4 billion in its UK business over the next five years for AI innovation, customer success and digital training. This latest announcement builds on a previous five-year investment of $2.5 billion announced in 2018.

According to Salesforce, it is experiencing rapid growth in the UK as companies invest in their digital transformations and exploiting the innovation cycle around artificial intelligence.

“This significant investment builds on our long-standing commitment to the UK,” said Marc Benioff, Chair and CEO, Salesforce. “The UK is home to some of the world’s most incredible, innovative companies, and we’re thrilled to work together with them to drive the next wave of digital transformation in this new AI era.”

Generative AI is transforming the way businesses work, and Salesforce is looking to help customers harness the technology safely and responsibly, with trust at the centre. Earlier this year, Salesforce launched Einstein GPT, the world’s first generative AI for CRM.

“As an important global tech hub entering a new, fast-moving innovation cycle led by generative AI, the UK has a golden opportunity to unlock long-lasting value for the economy and grow its status as a technology leader,” said Zahra Bahrololoumi, CEO, Salesforce UKI. “A clear pro-innovation regulatory framework that compels safe and responsible use of AI is vital, and Salesforce is fully focused on bringing secure, trusted, enterprise ready generative AI to UK businesses.”

Salesforce and its ecosystem of customers and partners in the UK is expected to create 271,700 new jobs and £52 billion in new business revenues by 2026, according to research by IDC. However, the emergence of generative AI serves as a powerful reminder of the digital skills crisis facing UK businesses.

Salesforce has committed to investing in digital skills training. Last year the company announced a grant of over £1.1 million to support education programmes in the UK, and is urging business and government to work together to establish a national online digital skills platform to show people where to access the training they need.

The company is also providing upskilling opportunities through Trailhead, Salesforce’s free online learning platform. To date, Trailhead has helped more than 5 million people build their skills and prepare for the future of work with AI.

“Salesforce’s major investment in its UK business over the next five years is a ringing endorsement of our economy,” said UK Prime Minister, Rishi Sunak. “It will strengthen the company’s UK presence, increasing capacity, as well as creating vital jobs, reinforcing our position as one of their largest markets outside of the U.S.”

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