Data is one of the most valuable commodities that an organisation holds. It can be used to drive company growth, improve customer service as well as to exploit new opportunities. Automating data manipulation to improve performance is fast becoming a critical part of business functions and processes.
As most of this data is now stored on various databases contained within a wide range of business systems – accounting, CRM, ERP, HR, product development – many businesses don’t use this valuable resource effectively.
What’s Inside?
- The issues faced by the IT department
- The benefits of data manipulation
- How the BPA Platform can bridge the gap between disparate systems
- Automating data manipulation
Excerpt
Having good data means organisations have good insight into business relationships and can benefit from better targeting, more relevant messaging and higher quality targets.
