How CRM Integration and BPA Can Improve Sales and Marketing Performance

Customer relationship management (CRM) software enables businesses to manage the full sales and marketing mix, such as accounts and contacts, activities, opportunity management and campaigns, all in one platform. However, to fully exploit the potential of CRM software, provide organisations with a 360 degree…

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BPA Platform Tool Updates November 2018

A number of useful tools have been made available over the past few months to enhance BPA Platform and especially eCommerce integration, with new connectors for Magento, Shopify and WooCommerce now available in the partner area. Find out more about the recent releases below.…

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Why Use CRM to Create Captivating Marketing Campaigns

This is a guest post from Codeless Platforms Partner, Solutions for Accounting and CRM, a leading provider of Financial Management and CRM software solutions. We all know that CRM solutions are a brilliant way of keeping your client information in check. Be that filing…

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Marketo CRM Integration: Syncing Marketo Customer and Prospect Data with CRM Systems

The all in one marketing software from Marketo offers businesses a single platform for marketing automation, social, email, mobile, digital ads, analytics and more. However, it still needs people to manually rekey contact, lead and customer data between business systems. This takes time, is…

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Cut Costs & Improve Email Marketing Campaigns via Automation Tools

Point and Click Email Marketing Platform Integration and Marketing Automation Tools Despite the rise in social media, email is still one of the most useful and powerful tools available to marketers and businesses alike. The B2B market has been quite slow to adopt social…

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