BPA Platform Tool Updates November 2018

A number of useful tools have been made available over the past few months to enhance BPA Platform and especially eCommerce integration, with new connectors for Magento, Shopify and WooCommerce now available in the partner area. Find out more about the recent releases below.…

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Enhancing the Power of Elastic Email via CRM Integration

Elastic Email is a powerful email platform that can help improve email marketing campaigns by easily creating newsletters and sending email more efficiently. However, it still needs people to create or update marketing lists, process unsubscribes in a CRM system and manually create and…

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Marketo CRM Integration: Syncing Marketo Customer and Prospect Data with CRM Systems

The all in one marketing software from Marketo offers businesses a single platform for marketing automation, social, email, mobile, digital ads, analytics and more. However, it still needs people to manually rekey contact, lead and customer data between business systems. This takes time, is…

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