With organisations now looking to publish data from ERP, CRM, bespoke systems or from external web services to the corporate website, web design agencies are increasingly being asked to provide a fully integrated solution. This represents a significant financial opportunity for web design agencies and repositions the industry as a key player within the IT sector.
The modern web design agency now finds itself at the very epicentre of a client’s business strategy. Website briefs are often as complicated as ERP or CRM specifications, and the expectations of website users are higher than ever.
- The historical cobwebs of the web design industry
- The commercial opportunities for web design agencies
- The challenges facing agencies
- The strategic options open to web design agencies
Web design agencies that wish to thrive in the coming months and years cannot ignore the growing movement towards website and business system integration. It is a trend that is only going to grow in significance.