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Integrating ChannelAdvisor with Accounting, CRM and ERP Systems

ChannelAdvisor ERP and Accounting Integration

ChannelAdvisor provides cloud-based eCommerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across multiple eCommerce channels. Retailers and brands can send a single product data feed to the ChannelAdvisor system, where it’s transformed and optimised to sync with dozens of marketplaces, such as Amazon, eBay and Tesco, as well as hundreds of other digital marketing channels such as Google, Bing, comparison shopping engines and social media sites.

“Retailers often lack the time and resources it takes to sufficiently reach target consumers. We’re ensuring that retailers’ products can be visible where their customers are shopping. We’re empowering retailers with the technology needed to be in the driver’s seat on marketplaces and digital marketing channels,” said Link Walls, ChannelAdvisor Vice President of Product Management. “Marketplaces and digital marketing channels used to require different approaches, but they will overlap in the next era of eCommerce. There’s a greater need for retailers to understand metrics across all channels so they can blend their online strategies appropriately.”

It’s a powerful solution that is used globally by a wide-range of businesses to help improve online exposure and sales. However, many organisations will already have back office systems in place, such as an accounting, CRM, ERP or order management system, to run the business.

Automating Business Processes

These back end systems need to be integrated to allow the management of product information, order processing, shipping and inventory levels and remove the manual process of uploading information. Codeless Platforms’ ChannelAdvisor Connector can integrate ChannelAdvisor with any back end system and automatically create, retrieve, and update inventory information such as price, quantity, and product details to and from ChannelAdvisor. The Listing Service API also provides the ability to process and manage information regarding open listings in a ChannelAdvisor account.

Orders and Shipping

Orders will more than likely be handled by your accounting, CRM or ERP system. This information therefore needs to be retrieved from ChannelAdvisor. As buyers place orders on marketplaces, ChannelAdvisor will import the orders and make them available to download.

Codeless Platforms’ ChannelAdvisor Connector can automatically retrieve this information and push it into your core business system. Once an order has been successfully saved into the system, it should be acknowledged in ChannelAdvisor by marking it as exported, which allows for filtering the order out of subsequent calls to get new orders.

ChannelAdvisor can create basic or advanced fulfilments for orders placed. The advanced fulfilment option allows you to ship from another warehouse, create partial shipments, and provide multiple tracking numbers. Codeless Platforms’ ChannelAdvisor Connector can then share this information with your despatch department and/or system. When an order or part of an order has been shipped to the recipient, the Connector can notify ChannelAdvisor of the details, which will then be submitted to the marketplace.

Utilising ChannelAdvisor Performance Data

Performance information can flow back through the ChannelAdvisor system, where the results are measured and broken down. The Connector can automatically extract this information and push it into accounting, CRM or ERP systems to help the business make better decisions about eCommerce strategies.

If you want to find out more about ChannelAdvisor integration or have any questions about what business process automation and application integration can do for your business call us on +44 (0)330 998 8700.

ChannelAdvisor Integration Brochure

ChannelAdvisor Integration Brochure

Learn how integrating ChannelAdvisor with your other business applications can drive company revenues and optimise merchandise sales across multiple eCommerce channels.

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