Expense Reduction Analysts (ERA) used BPA Platform to improve customer service
Expense Reduction Analysts, specialist procurement advisors, needed lead management automation for its customer enquiry service to assist its sales and marketing activities. Automating this process enabled it to respond to enquiries quickly and efficiently to improve customer service.
Primary Applications Used: ONTRAPORT
The Challenge
- Improve customer service and experience
- Expand automation capabilities in its CRM system
- Remove repetitive manual sand error prone data entry tasks
- Improve lead management
To read how Expense Reduction Analysts overcame its challenges please download the case study.
“It’s meant that my time is massively freed up so that I can focus on marketing. The biggest thing for us was the end user experience.”
Dominic Williamson, Marketing Cooridnator, Expense Reduction Analysts
